Priyanka joins A-listers to endorse Crocs global campaign
NEW DELHI [Maha Media]: Bollywood actor Priyanka Chopra Jonas has become the latest addition to a host of celebrities worldwide, to join the Crocs campaign of 'being comfortable in their own shoes'.
'The fourth iteration of the 'Come As You Are' campaign is a proclamation to our fans. It’s time to stand up and stand out,' said Terence Reilly, Crocs Chief Marketing Officer in a statement on Wednesday.
'Our new lineup of global brand ambassadors and 'One-Of-A-Kinds' ambassadors offers the perfect mix of star power and authentic representation to help CrocNation feel empowered and emboldened to own who they are,' he added.
Priyanka is now one of the global ambassadors of the footwear brand, rubbing shoulders with the likes of renowned Chinese actress Yang Mi, US singer and actress Zooey Deschanel, South Korean singer and actress Kim Sejeong, and Japanese actress Suzu Hirose.
As global ambassadors for the Crocs brand in 2020, they will inspire fans to feel comfortable in their own shoes by showing their personal style, encouraging everyone to come as they are through inspirational content and activation throughout the year, the statement further said.
In addition to the global ambassadors, Crocs has also enlisted a diverse cast of models and influencers recognised as 'One-Of-A-Kinds' to bring more personal meaning to the 'Come As You Are' brand message.
This new cast represent different ages, backgrounds, beliefs, orientations, and abilities to welcome all Crocs fans to express their individuality and be comfortable in their own shoes, said Mr Reilly.
'Day or night, beach or city street, Crocs has a shoe for every person and every occasion,' he added.
Crocs Inc, a global leader in innovative casual footwear for women, men, and children, launched the fourth year of its global marketing campaign, which said 'Come as you are'.