World Television Day…

Television has become an integral part of our life. In 1996, The United Nation proclaimed the November 21st as ‘World Television Day.’  Every year, the world celebrates this day as a daily value of television as a symbol of communication and globalization. Television is one the single greatest technological advances of the 20th century, serving to educate, and info, entertain and influence our decisions and opinions.
It is estimated that 90 per cent of homes around the world have televisions, however, with the introduction of internet broadcasting, the number is declining in favour of computers. But according to a report, television continues to be the single largest source of video consumption. Though screen sizes have changed, and people create, post, stream and consume content on different platforms. The interaction between emerging and traditional forms of broadcast creates a great opportunity to raise awareness about the important issues facing our communities and our planet.
Even in the era of the revolution of the internet and social media, TV is a source of information or communication and media plays a very significant role in everyone's life. Television is like a bridge between the governing bodies and the general public. The Broadcast Audience Research Council (BARC) currently measures TV viewing habits of 183 million TV households in the country, using 30,000 sample panel homes.
Watching too much television is dangerous to our health. Television has a big impact on the way we spend our free time. It probably affects younger people more than adults, as they watch more TV.  Critics of television claim that TV takes away too much of our free time so that we lack time for other activities like family conversations, reading, getting exercise, etc.
No doubt, the television also shows us a world that is not real. It often encourages us to think that the world is more violent than it really is. The research shows that watching television starting at a young age can profoundly affect children's development. These effects include obesity, language delays, and learning disabilities.
The recent studies from all over the world show how badly television can affect a child's growth physically and mentally. Researchers from the Universities of California and San Francisco studied the link between watching TV and cognitive functioning. Children who consistently spend more than 4 hours per day watching TV are more likely to be overweight. 
Researchers also found that children who watched more than two hours of TV per day from age 2 1/2 until age 5 1/2 were more likely to develop sleep, attention, and aggressive behaviour problems than those who watched less.  Moreover, sometimes watching favourable TV show leads to clashes. As an award-winning author, Donna Gephart rightly said, “Today, Watching Television Often means fighting, violence and foul language – and that’s just deciding who gets to hold the remote control.”
There is no doubt that social media is radically challenging the landscape of TV. From programs to adverts, the very nature of it is being forced to change (and at a rapid pace) by the increased use of social media. A new, socially active and discerning audience wants more interaction, more power to influence and new ways to engage whilst watching the show(s) they love. Producers ignoring these viewers do so at their peril, as an army of younger consumers are switching to YouTube as their preferred way to get their visual entertainment. So, students are advised to spend less time watching television and watch only useful programmes.   

- Prabhakar Purandare

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